DIRECT MARKETING MANAGER
Liberty Power is one of the nation’s fastest growing retail electricity suppliers. Located in South Florida, we were founded in 2001 with the mission of offering small and medium sized-businesses the value and customer service typically reserved for large customers. We’ve grown to successfully serve the mass market as well as Fortune 500 companies and government entities. Today, we operate in ten markets that have provided freedom of choice through deregulation. Our vision is to become the leading provider of low-cost, reliable electricity to businesses across America. We are a group of humble, hungry, and smart people who move quickly together in executing the best business ideas. To drive that growth, we are looking for highly energized, innovative, and experienced professionals who believe in teaming together to win business!
Liberty Power is proud to provide energy solutions and savings that fuel the growth of business and the economy. We are currently seeking a Direct Marketing Manager.
SUMMARY DESCRIPTION
The Direct Marketing Manager is responsible for developing and managing direct mail and email campaigns to Small Businesses.
The Direct Marketing Manager will be responsible for the following duties:
* Assist in conceptualizing marketing campaigns to support business strategies in our existing SMB markets and Sales Channels.
* Initiate creative and production aspects of marketing campaigns by developing creative briefs, establishing project budgets, establishing project timelines, overseeing vendors, and negotiating fees/pricing.
* Work with local partners, sales channels as necessary to align activities.
* Forecast and analyze campaign Return-on-Investment.
* Monitor and evaluate market trends and technology enhancements in order to seize new marketing campaigns and streamline campaign processes.
* Lead cross functional teams necessary to launch successful campaigns including meetings, project management, launch, analysis and post campaign review. (Team members include: Operation, Sales Channels, IT, Pricing, Risk Controls, Finance)
The ideal candidate will possess:
* Proven success in the conceptualization, development, and implementation of direct marketing programs and campaigns.
* Solid quantitative skills to measure, track, and interpret the results of on-going and pilot (test) programs.
* Experience with internet targeted marketing a definite plus.
* Experience selecting and managing direct marketing vendors.
* Ability to manage projects from initial conceptualization to execution and completion.
* Ability to work as an independent contributor, as well as a team player, as projects demand.
* Exceptional written and verbal communication skills
* Demonstrable strength and expertise in a leadership role
* Excellent written and verbal communication skills
In addition, the ideal candidate will possess:
* A minimum of 5 years of marketing experience, with at least 3 years in targeted/direct marketing.
* BA in business, marketing, or a related field is required. (Advanced degree is a plus).
* MS Office – Word, Excel, Outlook, Access, PowerPoint
* MS Project
In return, Liberty Power provides excellent compensation and benefits, including paid medical, dental, and vision insurance premiums for employee and family, and matching 401K contribution.
If you are interested in applying for this exciting opportunity with Liberty Power, please reference the job title in the subject line of your email and send your resume w/salary requirements to: careers@libertypowercorp.com
As an Equal Opportunity Employer, we value a diverse workplace.
