Liberty Power CEO Inspires Young Leaders at the Free Enterprise Leadership Challenge

Job Creators Network

Liberty Power CEO David Hernandez addresses students at the Free Enterprise Leadership Challenge

David Hernandez gives keynote address on how to be a successful entrepreneur

Liberty Power’s CEO David Hernandez shared his own proven building blocks for success at the 2014 Free Enterprise Leadership Challenge (FELC). As a successful entrepreneur and member of the Job Creators Network, David presented his keynote address to the students participating in FELC held this summer at his alma mater, Palm Beach Atlantic University in West Palm Beach, Florida.

In addition to providing advice and mentorship about entrepreneurship to the students, David addressed some of the challenges associated with starting a business in today’s economy, such as regulations.

“One of my highlights of my FELC experience was listening to David Hernandez,” one student from Florida said. “He taught me that humility is something not a lot people have, but it is a key trait to become a great leader.”

David and the Liberty Power senior leadership team believe so strongly in the strength of humility that it is a fundamental part of the company’s  culture. Team members at all levels are encouraged see that everyone has something to teach, and that decisions must be based solely on what is best for the company and its customers, not individual egos.

FELC is a program for high school students and teaches the core principles of our free enterprise system. Over 7,300 students have graduated from the FELC Program. David spoke to 100 students who traveled from Florida, New Jersey, Utah, Connecticut and El Salvador. Many attendees were first generation Americans, much like Hernandez himself, who was born in Cuba.

The five day program, which occurs three times every summer, offers a unique hands-on approach to equip students with the economic knowledge and tools to begin their own business. During the program the students experience the process of building a business from scratch as well as hearing from business leaders in the community.

For more information about this program please visit

To learn more about Job Creators Network please visit

Watch some of the educational videos for entrepreneurs on

Feeling the impact of winter weather in July? Just check your utility bill.

You’ll never guess why electricity rates will jump this summer. Hint: the Polar Vortex.

Last winter’s brutal polar vortex brought such cold temperatures that many New Yorkers saw their heating bills nearly double. Months later, the lingering after-effects of the polar vortex continue to keep electricity prices high.

Weather forecasters predict that New York State will experience sweltering temperatures in July and August 2014. As it gets hotter, air conditioners and refrigerators will have to work harder to keep things cool.

What does this mean for New York residents? Electricity prices are about to spike once again.

“New Yorkers, still reeling from home heating costs this winter, can expect to continue to get hammered by high bills this summer,” said Beth Finkel, New York State Director for AARP, a nonprofit social advocacy organization.

Why would the polar vortex impact summer energy rates? A recent study from the AARP explored the long-term impacts of extreme winter weather. It found that electricity generators had to tap into natural gas reserves during the polar vortex. The nation’s once abundant natural gas surplus was depleted. Now that reserves are low, natural gas prices are rising and the market has become increasingly volatile, which will lead to a summer rate spike.

The Energy Research Council issued a study mirroring the findings of the AARP report.

The AARP’s Finkel warns that throwing “looming rate hikes into the equation and household budgets for many simply don’t stand a chance against unprecedented utility bills. Something’s got to be done.”

In New York, the utility’s standard electricity supply rates are based on market conditions—and those prices fluctuate every 15 minutes.

AARP says that New Yorkers pay the highest electric rates in the United States. Since utility companies and the Public Service Commission handle how much to charge for electricity, New Yorkers have little control.

But where there are concerns, there are solutions. Rather than deal with the fluctuating prices offered by the utility companies, New Yorkers can opt for a fixed-rate plan from an electricity supplier such as Liberty Power. These fixed-rate plans can provide New York residents peace of mind. Making the switch allows households and businesses to worry less about unpredictable costs.

Liberty Power offers people fixed-rate electricity plans for up to 60 months. Customers are locked into a rate and avoid sudden spikes from extreme weather. That allows a household to budget more easily because the per kWh rate paid remains the same month-to-month, despite a polar vortex or summer heat wave.

For further information on available fixed-rate plans contact 1-866-POWER-99 to speak to a Liberty Power representative or click here for a price quote.

7 Simple Ways to Protect Yourself from Identity Theft, the World’s Fastest Growing Crime


Liberty Power includes identity theft protection at no extra cost with your energy plan

Not only do we protect your energy costs –– we protect you.

Protecting yourself from identity theft is not easy in a world filled with technology snoops and credit card thieves. And it’s only getting worse.

Last year, 13.1 million people were victims of identity theft, according to the 2014 Identity Fraud Report by Javelin Strategy and Research.  The AARP says senior citizens alone lose $2.9 billion each year to fraud and identity theft. And the Federal Trade Commission reported that identity theft was the number one complaint last year.

“Identity theft, the fastest growing crime here, is as easy as one, two, three,” says George Piro, FBI Special Agent in Charge in Miami. “One, criminals steal someone’s name and Social Security number; two, they use that identity to file a fraudulent tax return on line; and three, they collect the refund check. Repeat thousands of times.”

images-4Protecting yourself is key

Click here to learn more about Liberty Power’s identity theft protection. 

You might think that computer hackers are the biggest threat. But a study found that more than half of all cases of ID theft are a result of losing your wallet or purse.

So, these tips should become your newest habits:


1. Unpack your wallet

Your Social Security card is an invitation to steal your identity. So, don’t put it into your wallet.

Same goes for your PINs, passwords, extra keys, blank checks, account numbers, even medical insurance cards. The AARP suggests taking out these sensitive items –– and making photocopies of what’s left.

2. Keep your private info private

 Just because a company or business wants your Social Security number doesn’t mean you have to give it to them.

The IRS suggests you ask a company why it needs your Social Security number and how it will be used before sharing it. You should also add firewalls and antivirus software to personal computers and avoid sharing personal information over the phone, Internet, or through the mail.

3. Keep an eye on your credit report

Keep an eye on your credit card bills in search of strange charges. And the IRS recommends you check your credit report every 12 months. It’s free. Be sure to check everything –– any open or closed accounts, along with any items that could lower your credit score. If these items are incorrect or if there are any suspicious credit inquiries, it might be a sign of identity theft.

If you think your identity has been stolen, place an alert on your file with credit reporting companies Experian, Equifax, or Transunion.

4. File your taxes early

 The number one tax scam in the IRS “Dirty Dozen” Report this year was tax fraud through identity theft. All an identity thief has to do is get a name and Social Security number to file for taxes. The crooks file for taxes and claim a refund before their victims do. The victims not only risk losing their refund but are at risk of significant penalties and interest charges on what they owe.

5. Don’t become cyber-bait

Phishing refers to a variety of online scams that lead people to share their personal and financial information and account logins. Fraudulent emails asking for personal information are the most known form of this scam, but says fake websites and text messages are used too. lists ways to avoid getting hooked by phishy emails:

  •  If the the grammar and spelling is unusually bad it may be a scam
  • Hover over the links to see if they’re real
  • Type the URLs into your browser, instead of clicking any links

6. Shred sensitive documentsimages-2

Invest in a shredder. All those outdated bills, old statements and even junk mail can include sensitive personal information. Don’t leave yourself vulnerable to a dumpster diver.

7. Get identity theft insurance

If you’re someone who does lots of online banking or shopping, or if you don’t have the time to monitor your credit information on your own, then you should get identity theft insurance.

How Liberty Power can help

At Liberty Power, we are all about peace of mind. Whether it’s securing your energy costs with our fixed rate plans or insuring your safe identity at no extra cost to you. With our energy services, you’ll receive the same identity theft protection you’d get from an expensive service like LifeLock, valued at $25 per month –– that’s a $300 dollar savings a year –– at no extra cost.

That’s the first and simplest way to protect yourself. Sign up now

Identity Theft Solutions:

  • 24/7/365 monitoring awareness that significantly mitigates
  • Guaranteed ID profile restoration, if event occurs
  • $1 million theft insurance policy
  • 24/7 Lost Wallet Assistance
  • Award winning computer software protection

The Leading Cause of Identity Theft Isn’t What You Think

Cyber hackers, data breaches, phishing scams. Online data piracy seems to be everywhere. But it’s not the most common form of identity theft. It’s losing your wallet.

An insurance industry study found that stolen wallets account for nearly three quarters of identity fraud cases in 2011.

If you’re not protecting yourself, here’s how to get started.

ID theft infographic

Travelers Study Reveals Offline Methods Are Top Causes for Identity Fraud Claims – 73% of identity fraud cases resulted from stolen personal item (Graphic: Travelers)

Liberty Power Partners with the United States Hispanic Chamber of Commerce for Second Annual Liberty Power Bright Horizons Scholarship Awards

Scholarship program to award college students $20,000 for education

Ft. Lauderdale – May 15, 2014 – Liberty Power, the nation’s largest, completely independent retail electric supplier, is proud to announce the launch of the second annual Liberty Power Bright Horizons Scholarship. The scholarship is a collaboration between Liberty Power and the United States Hispanic Chamber of Commerce (USHCC) Foundation. This alliance is focused on providing tens of thousands of dollars in scholarships annually to eligible college students pursuing science, technology, engineering and mathematics (STEM) education with an interest in seeking careers in the fields of energy or the environment.

“The inaugural year of the Bright Horizons Scholarship was a very rewarding experience for Liberty Power. We are very proud to be able to support a group of humble, hungry and smart students,” said David Hernandez, co-founder and CEO of Liberty Power. “We are excited to expand our efforts to support more bright, young minds in their educational pursuits and contributions towards a more sustainable society.”

Established in 2013, the Bright Horizons Scholarship was initially awarded to three winners. This year the scholarship has expanded to allow for one additional winner. A total of $20,000 will be awarded in the form of four scholarships valued at $10,000, $5,000, $3,000 and $2,000.

“After unveiling this scholarship program at our 2013 National Convention, the USHCC is proud to join Liberty Power in selecting this year’s winners,” said USHCC President and CEO Javier Palomarez. “I believe providing the next generation with access to a world-class education is imperative. This year’s scholarships will help four deserving students realize their academic dreams – it’s the right thing to do, and a sound investment in the future.”

The winners of this year’s Bright Horizons Scholarship will be announced at the USHCC National Convention on September 21-23 in Salt Lake City, Utah.

“Through the Bright Horizon’s Scholarship, the USHCC and Liberty Power are opening doors of opportunity for our nation’s most gifted students,” said USHCC Chairman of the Board Marc Rodriguez. “The global economy continues to change, but as long as we encourage our youth to pursue a higher education, their futures will remain promising and the United States will continue to prosper as an economic superpower.”

Students who are currently enrolled in an accredited two or four-year university that have an interest in the field of energy or the environment are welcome to apply by July 15, 2014.

For more information and to apply for the Bright Horizons Scholarship program, please visit:


About Liberty Power
Headquartered in Fort Lauderdale, Florida, Liberty Power is the largest, completely independent, privately-held retail electric supplier in the United States based on 2014 KEMA rankings of electric retailers. The company is also the first minority-owned supplier with a national footprint, and the largest Hispanic-owned energy company in the United States according to Hispanic Business. Liberty Power provides large and small businesses, government agencies and residential customers with low-cost electricity and exceptional customer service.

For more information on Liberty Power, please visit

Liberty Power is a registered trademark of Liberty Power Corp. LLC encompassing Liberty Power Holdings LLC, Liberty Power Delaware LLC, Liberty Power Maryland LLC, Liberty Power District of Columbia LLC, and LPT LLC, dba LPT SP LLC. Liberty Power is certified and licensed by the Public Utilities/Service Commissions of: CA, CT, DC, DE, IL, ME, MD (IR793), MA (CS-057) MI, NJ (ESL-0001), NY, OH, PA, RI, TX (10118) and VA; as well as the Federal Energy Regulatory Commission.


About the United States Hispanic Chamber of Commerce
Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of nearly 3 million Hispanic-owned businesses in the United States that generate $465 billion annually. It also serves as the umbrella organization for more than 200 local Hispanic chambers in the United States and Puerto Rico. For more information, please visit

About the United States Hispanic Chamber of Commerce Foundation
The USHCC Foundation is committed to giving Hispanic entrepreneurs life-long learning by developing and implementing initiatives and educational campaigns to awaken and nurture their entrepreneurial spirit. The Foundation leverages corporate and public support to ensure that existing and aspiring Latino entrepreneurs gain access and achieve success in the world of business. Please visit for more information on the USHCC Foundation.

Liberty Power Signs Agreement with Shell Energy

Liberty Power signs new multi-year supply agreement with leading natural gas and power marketer


Ft. Lauderdale – May 13, 2014 – Liberty Power, the nation’s largest, completely independent retail electric supplier, today announced their new multi-year supply agreement with Shell Energy North America (US), L.P. (Shell Energy).

Liberty Power’s decision to select Shell Energy as its provider for such a critical support service was made after a thoughtful and deliberate diligence process, finding the oil and natural gas marketing and trading company to be best positioned to support its evolving needs. Liberty Power will soon begin the process of transitioning to Shell Energy.

“We are very excited about our new agreement with Shell Energy,” said David Hernandez, Liberty Power CEO and co-founder. “We look forward to working with such a strong and experienced market leader as we continue to meet the growing needs of our customers.”

Liberty Power’s new arrangement provides it with added flexibility for transacting and managing energy supplies. The company expects this added flexibility to result in an improved ability to deliver value to its channel partners and customers over time.


“Shell Energy and Liberty Power have a natural connection – we are committed to our customers,” said Beth Bowman, Shell Energy North America General Manager. “We are pleased Liberty Power recognizes that Shell Energy is in the best position to help them meet their future needs, delivering added value to their customers for years to come.”

Shell Energy is a major energy market participant, marketing more than 11 billion cubic feet (Bcf) of gas each day and 220 million megawatt hours (MWh) of wholesale and retail power annually. The company manages approximately 5,000 megawatts (MW) of generation across North America. Shell Energy has provided structured supply services for more than a decade. Active in all deregulated power and gas markets, it maintains an A-/A1 credit rating.

About Liberty Power
Headquartered in Fort Lauderdale, Florida, Liberty Power is the largest, completely independent, privately-held retail electric supplier in the United States based on 2014 KEMA rankings of electric retailers. The company is also the first minority-owned supplier with a national footprint, and the largest Hispanic-owned energy company in the United States according to Hispanic Business. Liberty Power provides large and small businesses, government agencies and residential customers with low-cost electricity and exceptional customer service.

For more information on Liberty Power, please visit 


About Shell Energy 

Shell Energy is a 100%-owned subsidiary of the Royal Dutch Shell Group of companies (Shell). Shell Energy provides a comprehensive portfolio of physical commodity products, services and solutions designed to meet the needs of its broad customer base.  Key offerings include natural gas and power commodity, environmental solutions including carbon management, asset and supply management and structured solutions – supported by some of the most skilled energy professionals in the world. Shell Energy consistently ranks within the top three U.S. natural gas and wholesale power marketers, according to Platts. Additionally, Shell Trading Risk Management, LLC, a subsidiary of Shell Energy North America (US), L.P. offers risk marketing products.

Royal Dutch Shell plc, Shell Energy’s parent, is a global group of energy and petrochemical companies with around 87,000 employees operating in more than 70 countries and territories.

For more information on Shell Energy, please visit

South Florida Sun Sentinel: Liberty Power Grows Far From Home

Liberty Power was featured on the front of the business section of its hometown paper, the South Florida Sun-Sentinel.

ss photo 2


Liberty Power grows far from home

 It’s not often a company sets up in a place where it can’t do business.

But Fort Lauderdale-based Liberty Power Corp. has grown into the largest minority-owned electricity retailer in the U.S., with sales now topping $700 million per year, and it still can’t sell in Florida.

Liberty Power operates in 15 states and the District of Columbia, where governments allow competition in selling energy to consumers. It buys electricity in bulk from producers and sells it retail to businesses and homes — often at prices cheaper than what the producers offer.

Yet in the Sunshine State, only regulated utilities like Florida Power & Light can sell energy to consumers.

So, why does Liberty Power employ so many people on Cypress Creek Road, including many energy-buying specialists that had to be transplanted here from Texas and other deregulated markets?

The story begins with its chief executive, David Hernandez, whose family left their native Cuba for South Florida in 1975. He studied accounting here, joined Nortel, earned a master’s degree in New York, worked on Wall Street and then took a job with Enron in Houston that included some work in retail energy.

When Enron imploded and laid him off in 2001, Hernandez saw potential in retail electricity and called his brother and a close friend in South Florida to suggest they enter the business together. They told him yes – and asked him to head back home.

With his brother Eliezer living in West Palm Beach and his friend Alberto Daire in Miami, “Fort Lauderdale was a nice middle spot for us,” Hernandez said.

The three partners started by hiring teams of salespeople to go door-to-door in New York City, mainly to small- and mid-size businesses. Their company offered consumers a chance for rates lower than utilities.

The business focuses on offering longer-term contracts at fixed rates, so that consumers can lock in prices and budget better. That’s key, because electricity rates can fluctuate wildly with fuel costs and weather, making it tough for consumers to plan for their power bill, Hernandez said.

Today, Liberty Power serves some 180,000 customers, including many large businesses like Ryder and Costco that use minority-owned suppliers.

The future looks bright too.

Nationwide, the retail energy market tops $45 billion in revenues per year and continues to grow, said Young Kim, a principal in Energy Research Consulting Group specializing in the industry. Retailers generally offer electricity 5 percent to 10 percent cheaper than regulated utilities do, based on smaller profit margins and leaner operations, he said.

Liberty Power ranks among the 20 largest U.S. energy retailers and the biggest based in Florida, Kim said. It stands out from rivals for two main reasons: Its minority ownership attracts big business and minority consumers. Plus, it relies more for sales on independent brokers who represent consumers instead employing its own sales force. Brokers embrace that model, since they need not fear that the retailer later will send its own sales staff to steal away the broker’s customers, Kim said.

Hernandez expects Liberty Power to grow to $1 billion in sales within the next few years, partly based on custom offerings like electricity only from “green” producers. Still, the privately held company will remain lean, likely not adding much to its current staff of about 275 people.

Revenues could grow faster, however, if more states open their energy market to competition as California, New York, Texas and others have. Hernandez would like to see Florida deregulate, so he could sell where he lives – and likely help cut down on his travel to see key accounts.

In the meantime, the Cuban-American executive enjoys being near friends and family in South Florida. His seven brothers and sisters all live near one another in the West Palm Beach area.

“It’s pretty amazing,” said Hernandez. “After being in this country for almost 40 years, we are still all within a three-mile radius of our mother.”

Liberty Power Corp.

Founded: December 2001 and based in Fort Lauderdale.

Business: Retail electricity. Buys electricity from producers and sells it to homes and business – often cheaper than producers do and often in contracts at fixed rates to help consumers budget.

Revenue: About $711 million in 2013; projected at $795 million this year.

Employees: About 275, mainly in South Florida.

Source: Company executives,

Attention Customers: Customer Care Phone System Issue

Liberty Power is currently experiencing technical issues with our phone system. We sincerely apologize for any inconvenience this may cause and appreciate your patience while we work diligently to resolve this issue.

Customers calling our Customer Care number have been enduring increased hold times. Our customers are our number one priority. In an effort to continue providing you with exceptional customer service, if send us an email we promise to call you back before the close of the next business day.

Please include the following information in your email to help us expedite this process:
- First and last name
- Account name
- Account number
- Email address
- Best call back number
- Preferred call-back time (please give at least a 2-hour block)
- Reason for your email

Click here to email our Customer Care Team with non-urgent related questions/issues.

Click here to if you have an urgent power-related issue (Ex.: a power outage).

Click here to pay your bill online using your credit or debit card.

Liberty Power also offers two additional methods to pay your bill:

● Mail your payment to:
Liberty Power Holdings LLC
25901 Network Place
Chicago, IL 60673-1259

Pay Your Bill via Phone
Click here to email us and we’ll call you back to take your payment using your credit card or check-by-phone.

Your business is very important to us. Please accept our apologies for the inconvenience. It is our mission to continue providing you with exceptional customer service.

Attention ALL Customers: Payment Scam Alert!

Liberty Power has received reports from customers regarding a scam that tries to trick you into purchasing a gift card in order to pay your bill. We have also received reports of door-to-door reps who claim they represent Liberty Power and request a bill payment in person.

Liberty Power will never request that you purchase a gift card in order to pay your bill or keep your service on, and we never use door-to-door reps for collections.

The scammers have contacted customers by phone and in person acting as door-to-door agents. In both cases, the customers are told their electric service will be disconnected unless a payment is made. If you receive a call or visit with these kinds of requests, please do not give them any money.

If you receive a Liberty Power bill, here are your methods of payment: a check sent via US Postal Service, by phone with a Customer Care and/or Collections Specialist using your credit card or check-by-phone, or online at using your credit or debit card. Please call Customer Care at 1-866-769-3799 with any questions Monday through Friday from 8:30 a.m. 8:00 p.m. and Saturday and Sunday from 10:00 a.m. to 6:00 p.m. EST.

Please contact Liberty Power immediately at 1-866-769-3799 if you’ve received a call or visit similar to this, and do not provide financial information to the scammer.

“How can I identify a Liberty Power representative?”
Before any service disconnection can take place, Liberty Power is required to send a written notice to any customer in danger of having their service shut off. After the notice has been sent, customers will receive a follow-up phone call from one of our collections account representatives.

There are a few ways you can verify the legitimacy of a call from a Liberty Power collections account representative:

1) It’s always a good idea to check your caller ID. All Liberty Power calls will show up with either our company name or our main phone number: 866-769-3799.

2) Liberty Power does not employ door-to-door reps for collections purposes. If you receive an in-person visit from someone asking for payment for a Liberty Power bill, do not give them any money.

3) Here are four pieces of information only a Liberty Power rep would know about your account. Ask them to verify any two of these four options to ensure you can trust them:

● Your service address
● Your billing address
● The invoice number and dollar amount their call is in reference to
● Your utility account number/utility meter number/ESI
(These are all the same, but different terms are used in different states)

4) Ask the phone rep to send you a test email.  All Liberty Power email addresses are first initial, last Ex.:

5) If one of our representatives calls and is unable to reach you, they will leave you a detailed voicemail with their name and a call back number including their direct extension.

Our customers are our number one priority. We apologize for any inconvenience you may have experienced. We are investigating this scam and doing everything we can to stop it.

Liberty Power has been a Better Business Bureau (BBB) Accredited Business since 2007. We have an A+ rating. This means we are dedicated to resolving all consumer complaints. We are 100% committed to making every experience your best experience.

Negocios Now: David Hernandez, From Cuba to Liberty Power

This article, featured in the bilingual publication Negocios Now, tells the story of Liberty Power’s rise from a small start-up to become the nation’s largest independent retail electric supplier and one of the fastest growing Hispanic businesses in the country.

Read the full article here.

David Hernandez_2012

Opportunity sparks creation of the nation’s largest independent retail electricity supplier

David Hernandez: From Cuba to Liberty Power

By Clemente Nicado

 The meteoric rise of entrepreneur David Hernandez began with bad news in December 2001, when his energy industry employer filed for bankruptcy. The Cuban immigrant used the opportunity to finish the business plan for what would eventually form Liberty Power.
The company he co-founded with Alberto Daire was born in an adverse environment. In the wake of the 9/11 terrorist attacks, the country was suffering from a credit crisis, growing unemployment, a volatile energy market, and widespread economic uncertainty. It was hardly an ideal time to start a business, but Hernandez and his partner remembered the phrase, “No hay mal que por bien no venga,” or, as they say in English, “Every cloud has a silver lining.”
The insight he gained at his former employer helped him spot opportunity and gave him the experience needed to meet future challenges successfully. “At that company I learned about the deregulation of the energy industry and how firms were fighting to eliminate the monopoly that existed in one of the most important economic sectors: the energy sector,” Hernandez recalls.
Working in the company’s wholesale and retail electrical services trading division, he realized there was a market niche that wasn’t being adequately served within the highly competitive energy industry. “While other companies within the industry went after large-scale customers, no one was providing service to small and mid-sized customers,” he says.
This was the logic that drove the creation of Liberty Power, a leading Hispanic enterprise that provides electricity to businesses, government agencies and consumers nationwide. Headquartered in Fort Lauderdale and with an office in Chicago, its 2012 revenue exceeded $700 million.
The co-founder and CEO of Liberty Power immigrated to the United States as a young boy, and he shared his parents’ enthusiasm for the potential this country offered. But he soon learned that an entrepreneurial spirit was not enough; he also would need to study. His motivation earned him the distinction of being the first in his family of seven siblings to finish college. Hernandez graduated magna cum laude from Palm Beach Atlantic University in Florida with a bachelor of science degree in accounting and earned an MBA from New York University — all before undertaking his electrifying business venture with Alberto Daire, president of Liberty Power.
What specifically does Liberty Power do?
Liberty Power is a retail electricity supplier, which means we supply electricity to end-user consumers in restructured or deregulated energy markets where consumers can shop for their electricity supply like any other product or service. We work with the local distribution company to deliver our customers’ electricity over the utility’s poles and wires. In most markets the customer still receives one bill separated into two main parts – supply and delivery. The supply portion is what they purchased from Liberty Power, while the fees for delivery service go to the local distribution company (Con Ed in the Chicago area).
Can you explain the reasons behind your company’s success?
Liberty Power is an entrepreneurial company. Our competitive edge is our nimbleness which sets us apart from our competitors, many of which have parent companies in the Fortune 500. As the company continues to grow, we continue to maintain a small business atmosphere where we can quickly shift resources and focus in order to capitalize on opportunities that arise across our national footprint. Larger companies are often set in their ways and don’t react and evolve as quickly as Liberty Power.
What were the greatest challenges Liberty Power faced, and what are the biggest challenges of today’s marketplace?
We faced many challenges over the years, from risking every cent we had to start the business to discovering additional obstacles along the way within the industry. The nature of doing business in today’s energy markets provides a variety of challenges. We’ve dealt with a credit crunch, hurricanes and other extreme weather events, regulatory uncertainty, and ever-changing market conditions, just to name a few. A large part of the value Liberty Power provides is insulating our customers from these types of risks and headaches. We are blessed to have a smart and experienced team to navigate Liberty Power through these challenges while protecting our customers.
How can Hispanic businesses take advantage of Liberty Power’s services?
Businesses both large and small, Hispanic or non-Hispanic, can take advantage of Liberty Power by simply calling us at 1-866-POWER-99 (1-866-769-3799) or visiting our website at One of our energy consultants will evaluate your energy needs and help determine the product that works best for your individual situation. Electricity is often one of the largest costs in running a business, so it is definitely worth the time to shop around and find the company and product that works best for you.
How important is Chicago in your expansion strategy?
More broadly speaking, Illinois is a very important market to Liberty Power as well as in the energy industry overall. We first entered this market in 2007 when many consumers weren’t even aware that they could shop for electricity supply. Today, over 3 million accounts (representing the majority of accounts) in Illinois have switched away from the utility. We will continue to strengthen and grow our business in Illinois in the future.
Speaking of your expansion goals, what is “the sky” for Liberty Power?
Historically, Liberty Power has been what the industry calls a “pure play” electric retailer. Our focus has always been in buying electricity in wholesale commodity markets at the lowest possible price and then passing those savings along to our customers. We continue to evaluate expanding our operations into other areas of the value chain, such as generation, as well as look toward expanding our current suite of products and services. Our ultimate vision is to be the preferred choice for innovative retail energy services and solutions.
Liberty Power has made an impact on the community through scholarship programs and other efforts. How important is it for the company to support its community?
Liberty Power believes in the importance of supporting the community. Having experienced so much good fortune of our own over the years, giving back is a rewarding way to help others. One area Liberty Power is very passionate about is preparing our youth for the challenges and opportunities of the future, which is why we created the Liberty Power Bright Horizons Scholarship in 2013. Through this alliance with the United States Hispanic Chamber of Commerce (USHCC) and the USHCC Foundation, Liberty Power has committed to providing $100,000 in college scholarships over a span of five years, with a focus on rewarding students studying STEM (science, technology, engineering and mathematics).
As one of the most successful Hispanic entrepreneurs in the country, what advice can you share with other entrepreneurs?
Two keys to success that I’d like to share include: Do something you are passionate about. The most successful people in life are simply following their passions. Secondly, make sure you have the right people on your team. At Liberty Power we look for people that are humble, hungry, smart, and share the company’s vision.
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