Our History


Over the last decade, Liberty Power has grown from a small start-up to the largest independent retail electricity provider in the United States. Founded in 2001 by David Hernandez, CEO and Alberto Daire, President, the company has grown organically one customer at a time by acting with integrity, building trust, and creating value for the customer.

Liberty Power’s initial focus was providing small and medium-sized businesses with the same low-cost energy and exceptional customer service typically reserved only for the largest energy users. Today, the company provides value to all types of customers, be it small business owners, large Fortune 500 companies, government accounts, or residential customers. While the company has experienced tremendous growth, Liberty Power has maintained its core values and entrepreneurial spirit.

Competition and the power to choose are hallmarks of the free enterprise system in which the company’s co-founders steadfastly believe. Today, Liberty Power seeks to educate customers about their ability to choose an energy supplier by offering service in 14 states encompassing over 50 utility territories. Liberty Power is here to help its customers navigate volatile energy markets.

Liberty Power is the largest independent retail electric provider and 13th largest non-residential retailer in the United States based on the 2012 DNV KEMA Retailer Landscape report. In 2012, Liberty Power received the distinction of being the largest Hispanic-owned Energy Company in the U.S. and the 8th largest Hispanic owned company overall on the Hispanic Business 500. The company is also the first minority-owned, retail electric provider with a national footprint. Currently serving hundreds of thousands of accounts in 14 states, Liberty Power continues to provide low-cost electricity and exceptional customer service to its customers.

Liberty Power is a member of the National Minority Supplier Development Council in several affiliations on a national level with over three years elite membership to Corporate Plus, KEMA, Texas Electricity Professionals Association (TEPA), and Illinois Energy Professionals Association (ILEPA). We sponsor numerous events that foster economic empowerment in under–represented population segments.

Liberty Power History

The Liberty Power Way


Humble. Hungry. Smart. These three words are at the core of our unique culture. But what do they really mean in daily practice? The 29 Fundamentals that make up the Liberty Power Way provide the answer to that question. They define how we relate to our clients, each other, and even our suppliers. They’re who we are, and they’re what drives our extraordinary success.

  1. Do the right thing. Integrity is not about convenience. It’s an unwavering commitment to do the right thing in every action we take and in every decision we make, even when no one’s looking. Make decisions that build strong, trusting relationships.
  2. Demonstrate humility. Our own egos and personal agendas must never get in the way of doing what’s best for the team. Everyone has something he/she can teach us. Be curious about others’ perspectives and open to others’ solutions. Make sure every decision is based solely on what will best advance our team goals.
  3. We’re a team and we depend on each other for success. Everything you do affects someone else, and usually many others. Consider how your actions impact your teammates. Look for opportunities to assist them, and be willing to ask for help as well. Where appropriate, engage others for more complete and effective solutions. Over-communicate.
  4. Honor commitments. Our customers are counting on us, and we’re counting on each other. Do what you say you’re going to do, when you say you’re going to do it. If a commitment can’t be fulfilled, notify others the minute you know this, and agree upon a new commitment to be honored.
  5. Practice blameless problem-solving. Blame has no place in a high-performance organization. Fix mistakes by focusing on solutions, not on whose fault it was. Processes fail, not people. Learn to ask questions that begin with “What” and include the word “I” such as “What can I do to fix this problem?” Use these situations to learn, and then apply that learning by improving our processes to reduce the likelihood of repeating the same mistake. Get smarter with every mistake.
  6. Listen generously. Truly listening is more than simply “not speaking.” It’s giving your undivided attention to the needs and priorities of others. Set aside your own judgments and pre-conceived notions. Listen with care and with empathy. Most importantly, listen to understand.
  7. Speak straight. Speak honestly in a way that “forwards” the action. Make clear and direct requests. Say what you mean. Be willing to surface ideas or take positions that may result in conflict when it’s necessary to reach our goals. While it’s imperative to be mindful of the way in which our message is delivered, only the truth allows us to understand with the clarity necessary for success.
  8. Be for each other. Support each other’s success. Operate from the point of view that we’re all in this together and that any one of us can’t win at the expense of someone else or the team. Look for each other’s greatness and provide rigorous support when needed, including honest and direct feedback.
  9. Celebrate success. Catching people doing things right is more effective than catching them doing things wrong. Build people up by giving meaningful (timely, specific, impactful) acknowledgement and appreciation, and by celebrating both individual and team successes.
  10. Work from the assumption that people are good, fair, and honest. Operate from the assumption that people are good, and that the intent behind their actions is positive. Faith and trust create better relationships and generate better results than do doubt and cynicism. Act out of this belief.
  11. Practice transparency. With appropriate respect for confidentiality, share information freely. The more people know, the better we can work together to build effective solutions. Practice open and honest communication with our customers as well as your teammates. Stand behind everything you say or do.
  12. Be quick to ask and slow to judge. There’s always more to the story than you think. Learn to ask questions and gather the facts before jumping to conclusions and making judgments. Be curious about what other information might yield a more complete picture.
  13. Make quality personal. We don’t do good, we do great. Take pride in the quality of everything you touch and everything you do. From the way you price a product to the way you answer the phone, from the way you call on a customer to the way you fill out paperwork, always ask yourself, “Is this my best work?” Remember that everything you touch has your signature. Sign in bold ink.
  14. Walk in your customers’ shoes. We all exist to serve our customers, whether they’re internal ones or external ones. Understand your customers’ world. Know their challenges and frustrations. The better you understand them, the more effectively you can anticipate and meet their needs.
  15. Embrace change. Nothing stays the same, thankfully. Change creates energy and excitement. Be inspired by both the challenges and the possibilities that change brings. The better and faster we are at adapting to change, the stronger and more successful we become as a company.
  16. Have a bias for action. Operate with a sense of urgency to get things done so we can get on to the next thing. Completion creates energy. Learn to identify key information that’s necessary for smart decision-making. Gather the relevant facts and evaluate your options thoroughly, and then get moving. Act decisively.
  17. Be resourceful. Find a way to get it done. People come to us when they have a problem they can’t solve themselves. They don’t care about our policies and procedures, nor are they interested in our excuses. Use the tools you have until you get the tools you need. Take ownership, and see that it gets done — somehow, someway.
  18. Be performance-driven. We appreciate effort, but we reward and celebrate results. Set challenging goals, and then go after them with massive action. Don’t shy away from numbers or accountability. Metrics are the best tools we have to help us understand how we’re doing and how we can improve our performance. Hold yourself accountable for achieving results.
  19. Look ahead and anticipate. Be better prepared by anticipating future needs and addressing them today. Avoid the mistakes that come from last-minute actions.
  20. “Bring it” every day. While skill, talent, and knowledge are necessary for producing good results, passion is the energy that fuels extraordinary performance. Passion comes from understanding the value of what we do. Approach every day with energy, focus, and enthusiasm. Be fully engaged.
  21. Be responsive. Our customers expect us to respond to their questions and concerns quickly. Whether it’s in person, on the phone, or by email, be a fanatic about response time. Getting back to people promptly, including your internal customers, is one way to demonstrate your passion for quality.
  22. Think and act like an owner. Learn to ask yourself, “What would I do if this were my company? What would I do if this were my own money? Will this help the company to succeed?”
  23. Continuously improve everything you do. Constantly evaluate and re-evaluate every aspect of your job. Don’t be satisfied with the status quo. The most successful people and organizations are in a never-ending pursuit of improvement. Demonstrate a commitment to lifelong learning.
  24. Set and ask for expectations. We judge situations not by what happens, but rather by how they compare to what we expected to happen. Nearly every misunderstanding can be traced to a difference in expectations. Repeat back what’s been delegated to ensure both clarity and agreement. Learn to create mutually understood expectations in every situation.
  25. Communicate to be understood. Know your audience. Write and speak in a way that they can understand. Learn to recognize various communication styles and be versatile by adjusting your style to achieve maximum effectiveness. Where appropriate, avoid the use of internal lingo, acronyms, and jargon. Use the simplest possible explanations.
  26. Problems are nothing more than unanswered questions. Good questions help to illuminate a path to solve even the most vexing of problems. Learn to ask yourself, “What information is missing, that if I knew this, the best course of action would become self-evident?”
  27. Have a bias for structure and rebar. Look to create systems and processes that support our ability to perform with consistency. Strong processes are the foundation of organizational effectiveness.
  28. Change your state of mind to create different results. Your state of mind determines the “stories” you tell yourself. These stories create beliefs that either limit or empower you. Change your “state” to create the opportunity for maximum performance.
  29. Keep things fun. While our passion for excellence is real, remember that the world has bigger problems than the daily challenges that make up our work. Keep perspective. Be light-hearted and smile.

Liberty Power Cares

Liberty Power is passionate about giving back to our community. We believe we have a social responsibility to give back to the community where our employees live and work. We work with non-profit organizations with a variety of objectives. Some of the organizations that Liberty Power has supported include the American Red CrossKids In Distress (KIDs), Make-A-Wish Foundation and the American Cancer Society. We strengthen our connections with local communities and will continue to build relationships.

Liberty Power donated $25,000 to the American Red Cross to support the victims of Hurricane Sandy. The donated funds will go towards providing every day necessities to families displaced by the storm.

Liberty Power team members participated in a special project to create a new media center for the children of Kids in Distress. Liberty Power helped turn the idea of a safe, educational activity center into a reality was recorded for a special Designing Spaces “Kids Spaces of Hope – A Labor of Love” and aired on the Lifetime network as a two-part special.

Liberty Power joined other distinguished companies in sponsoring the 8th annual Walk for KIDs. With approximately 60 Liberty Power team members registering, Liberty Power was the largest team walking at the event. Overall, the event raised more than $150,000 to support Kids in Distress. Liberty Power Cares thanks everyone that participated. Thanks to the generosity of our employees and company matched contribution, Liberty Power presented Kids In Distress with a check for $6,170!

Liberty Power Bright Horizons Scholarship

About Liberty Power Bright Horizons Scholarship

The Bright Horizons Scholarship was established in 2013 when Liberty Power co-founders David Hernandez and Alberto Daire, committed $100,000 over five years to the United States Hispanic Chamber of Commerce Foundation (USHCCF). The scholarship was created to support and reward high-achieving college students currently pursuing undergraduate and graduate degrees in the areas of science, technology, engineering and mathematics (STEM) with a passion of pursuing a career in energy and the environment.

The 2017 Bright Horizons Scholarship program marked the fifth and final year of the partnership between Liberty Power and the USHCC Foundation. We were honored to collaborate with such an amazing partner and we were thrilled for the opportunity to help empower the next generation of leaders.

2017 Bright Horizons Scholarship Winners
Allan Castellon-Perez - 2017 Bright Horizons Scholarship Winner
Jennifer Register - 2017 Bright Horizons Scholarship Winner
Ebone Ross - 2017 Bright Horizons Scholarship Winner
2016 Bright Horizons Scholarship Winners
Twymun K. Safford - 2016 Scholarship Winner
Agni Guerro - 2016 Scholarship Winner
Samantha Michael - 2016 Scholarship Winner
2015 Bright Horizons Scholarship Winners
Erin Adkins-Oury - 2015 Scholarship Winner
Cliff Weitzman - 2015 Scholarship Winner
Khiana Lowe - 2015 Bright Horizons Scholarship Winner
2014 Bright Horizons Scholarship Winners
Blane Wilson - 2014 Bright Horizons Scholarship Winner
Chelsea Clark - 2014 Bright Horizons Scholarship Winner
Ileana Delgado - 2014 Bright Horizons Scholarship Winner
Giovanni DiDomenico - 2014 Bright Horizons Scholarship Winner
2013 Bright Horizons Scholarship Winners
Tatiana Narvaez - 2013 Bright Horizons Scholarship Winner
Lawrence Valverde - 2013 Bright Horizons Scholarship Winner
Taylor Fairey - 2013 Bright Horizons Scholarship Winner

About Liberty Power

Headquartered in Fort Lauderdale, Florida, Liberty Power is the largest owner-operated retail electricity supplier in the United States. The company is also the first certified, minority-owned supplier with a national footprint, and the largest Hispanic-owned energy company in the United States according to Hispanic Business.

As a retail electricity supplier, Liberty Power purchases electricity on the wholesale market which it then sells to consumers on a retail level. We help large and small businesses, government agencies and residential customers address their energy challenges in the area of price and risk mitigation as well as sustainability.

About United States Hispanic Chamber of Commerce Foundation (USHCC Foundation)

The USHCC Foundation is committed to giving Hispanic entrepreneurs life-long learning by developing and implementing initiatives and educational campaigns to awaken and nurture their entrepreneurial spirit. The Foundation leverages corporate and public support to ensure that existing and aspiring Latino entrepreneurs gain access and achieve success in the world of business. Please visit www.ushccfoundation.org for more information on the USHCC Foundation.

Bright Horizons Sholarship is a great vehicle quote!
Liberty Power Corp CEO & Co-Founder Quote
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